Your About page is one of the most important parts of your blog. It’s
often one of the first places a visitor goes to decide whether or not
your blog is worth their time.
Writing a good one is essential.
And if you don’t give that page the love it deserves, you’re losing fans—and customers—hand-over-fist.
Why About Pages Are So Important :
A reader has just landed on your blog,
devoured your latest post and fallen in love with your content.
Curiosity: piqued. They’re hungry for more. They want to dive deeper, to
know more about you – the gorgeous creature behind the words. So, what’s the next thing they do?
Yep. They head over to your About Me page.
How to Create an Amazing About Page :
Here are the sections of amazing about pages:
Section 1: A Persuasive, Benefit-Driven Headline
There are too many about pages that use the headline “About.”
And while that might be descriptive, remember, no body cares about you.
They want to know what you and your site can do for them.
For example, at Social Triggers, I use this headline:
“Why Social Triggers Will Help You Get Traffic And Increase Sales”
Yes, it’s about Social Triggers, but it’s also about the person reading it too.
Section 2: A Short, Reassuring Benefit-Driven Introduction
Again, remember, people click on your About page to learn how your site can help them.
And that’s why you must reassure your readers that they’re in the right place.
To do that, tell them exactly what your site will give them, and what it will do for them.
Note, this section shouldn’t be any longer than a few paragraphs.
Write Your site’s bio :
Sweet, you’ve written a few sentences geared toward your ideal
audience. Now what? Many people begin by talking all about themselves,
when in actuality, your potential readers are more interested in
learning about how your site is going to benefit or interest them.
Before you get into your personal bio, try to answer these questions:
- Why should someone read your blog? Try a sentence like, “If you love X, X, and X, you’ll feel right at home here.”
- What will they get out of your posts? Are they
going to get fashion inspiration? Business advice? An encouraging
community of supportive women? Let ’em know what they can expect.
- Which types of posts do you write? Do you have any awesome series that people should know about? Where should they start?
- Why does your blog have credibility? This one is
pretty flexible. You could list the big-name sites your content has been
shared on, talk about how you have X years of experience in a
particular field, OR you can let your readers know that you’re still
learning, too, but love to share things as you discover them.
- How did your site get started? Don’t be afraid to
be personable here and incorporate how your site came to be. Did you
feel inspired after a certain event in your life? Did your passion for
your blog’s topic start back in third grade? Tell a story!
Section 3: Social Proof, Testimonials, And Other Reassurance
Now I know this might sound cheesy…
…But since you’re kicking off your about page with some promises and
reader-focused copy, adding a few testimonials, and other pieces of
reassurance will help your readers realize they’re in the right place.
What should you share?
Personally, at this point, I like to share quotes. You can have them
from notable people or from your loyal readers. It doesn’t matter. Proof
is proof.
(Warning: don’t make this up if you don’t have it).
Section 4: Finally, Here’s Where You Can Jump Into Your Personal Story
Even though now is the time to share your personal story, remember,
people are there to learn about you and what you can do for them.
Okay peeps, now you finally get to talk all about YOU in your
personal bio! In this section, you should mainly share about your life
as it relates to your blog or business.
What this means is this: don’t share 30 random facts about yourself and
nothing else. Your About Page is an interview. Just as you wouldn’t go
into a job interview and spew a bunch of random tidbits about yourself,
you shouldn’t craft an About Page in this way, either. Instead, talk
about how your blog fits into your life — why did you start it? When did
your love for X begin?
Now, it’s okay to include
some random, relatable bits of
info into this page — in fact, I’d encourage it! Adding things like the
city you live in, what your hobbies are, and anything that is very “you”
can be a great way to connect with your audience. My only suggestion?
Don’t fill your About Page with
only this type of information.
Yes, you can share information about your personal life—like
marriage, kids, and etc. That’s one way you can bond with people who
visit your site.
But, remember, don’t ramble about yourself for too long. People are there to see if your website is the right website for them.
Section 5: The Closer
When you run a website, and this is even more true for a website for
business, you must ask people to take some form of action when they’re
done reading your content.
Remember, you’re creating valuable content for people, and if they’re reading it, they’ll WANT to reciprocate.
What can you ask people to do?
On the about page, you can launch into a description of some of your
products or services. You can also ask them to subscribe to your blog.
Personally, I ask people to subscribe to my list because I know that’s one of my main business metrics.
If you’re running a blog to attract leads, you should try doing the same. Build that list, and the business will come :-D.
The biggest thing that most people forget
Now that most of your writing is done, it’s time to wrap it all up
into something hugely important that most people never include: a call to action.
A call to action (or CTA) is something that encourages your readers
to…you guessed it, take action! This could be something like asking them
to subscribe to your newsletter or to say “hello” to you on Twitter.
The reason why your CTA is SO important is because you want the
person reading your About Page to stick around for the long haul. What
you don’t want is for someone to read your page, love
it, and then totally forget your site exists. Bleh. Asking them to
subscribe in some way ensures that they’ll stay up to date.
Also, it’s smart to include your CTA in several places within
your About Page. As much as we’d love for people to read through the
entire thing, oftentimes they’ll skip around or skim your content. On my about page, I include a CTA near the top of the page within the text, as well as a visual CTA image at the very bottom.
One More Thing…
I showed you the 5 sections of an amazing blog about page, but there’s one more thing you should know…
I highly suggest you include lead generation forms (email signup forms) throughout your about page.
If you’re adding the email sign up form as the closer, you should also consider adding one after section 2 also.
I’ve even went so far as to having one after section 2, after section
3, and as the closer, which means there are 3 email sign-up forms on my
about page.
However, I wouldn’t include more than 3 forms. Three, in my opinion, is the max for an about page.
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